Getting started with interactive email marketingĪs defined by interactive email expert Mark Robbins (on Humans of Email ), email interactivity is “an action taken in an email that triggers an event, without leaving that email.”.Why should you send interactive features in an email?.Here’s how to create an interactive email, with seven interactive elements to help email developers get started. However, interactive emails don’t have to be scary. One way to do that is by adding interactivity to your email campaigns.īut as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. Enterprise Plan Boost collaboration and drive results.Litmus Plus Automate testing to ensure quality.
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